Common Terms and Phrases in the Digital Marketing World
There is no shortage of digital marketing terms out there. These have been used for so long, asking what they mean shall seem out of place or even ignorant. Here are some that shall prove useful in your marketing efforts.
There is the popular SEO (search engine optimization). This is everything you do to get tour site to rank highly in the search results. All other terms are related to SEO.
Keywords talks about the specific words people type in the search boxes. You need your content to have more of those words people use to do their search.
Niche has to do with those areas your content comes from. It deals with the relevance explained earlier about keywords. You will learn a lot about niche when you examine what your competition is doing.
Backlinking refers to putting links to your site from others. The better those sites are, the more success you will achieve through backlinks.
Search Engine Algorithms is the collection of formulas search engines use to say what sites are most relevant and thus should appear in the search results. They are normally some complicated formulas which the SEO work shall manage to get to include your site at the top of the results pages.
PPC (pay-per-click) is an advertising method that gets used in different situations online. You will enjoy the fact that you get to pay only for when it gives you results. There are no losses as opposed to other forms of advertising.
Conversions are when your marketing efforts lead to clients buying what you have to offer or subscribe to your services. This is a sign of success for any marketing campaign. You will learn more about how to get more conversions on this site.
You will then hear of short tail keywords, which have only one or two words, as well as long tail keywords, which are more like phrases. You shall achieve more success when you go for long tail phrases. They are much better at painting a unique picture of your site, thus getting it recognized much faster.
CTR (click-through rate) is the rate at which an ad or post gets clicked on. You shall thus get to know how popular the site actually is.
SERPS (search engine results pages) is in reference to the pages produced when a search is made using certain keywords. You should always aim to be at the top of the first page.
It is by knowing more about these terms that you shall engage the experts much better. You will also see more here on how to perform effective digital marketing.
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